….. in the Lego Movie and in the world
of Google. Last week’s London Atmosphere
event showcased several Google products, primarily “Google for Work”, a
rebranded version of the old Enterprise suite.
It’s the same set of ideas as Enterprise but seems slicker, tighter and
with some interesting new features like Google
Drive. Ideas such as collaborative
document editing have been around for a while and just get better when deployed
with tools such as Hangouts. Google
claims to have signed up 5 million businesses, which makes me wonder why I’m
still using Microsoft Exchange/Outlook and a Blackberry that feels like it’s
from the Ark.
Whilst the bulk of the event was taken up with Google for
Work presentations and case studies, the most interesting and inspiring part
came when they gave a glimpse of major new projects like Google Glass and the
Driverless Car. I’m not massively in to
the whole Glass thing….. the idea of having a display right in front of my eye
kind of leaves me cold. But the
Driverless Car presentation was incredible.
It showed the Car being tested at Google HQ in Mountain View,
California, with members of the public being brought in to have a test
ride. Mostly these people seemed to be
completely wowed and enjoying themselves, and there was an amazing moment when
the car was used by a blind man who was moved to tears by the freedom such an
invention could bring to him.
The Driverless Car project has been around for a while and
it still seems uncertain whether Google will commercialise a vehicle themselves
or license technology to car manufacturers.
Nevertheless, this thing is a long way down the road and it’s coming to
the UK for testing in 2015….. maybe science fiction is closer than we think?
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